With the continuous improvement of people's living standard, domestic textile market demand is undergoing a fundamental transformation. The relevant statistics show that in 2007 the whole of society textile industry output value reached 790 billion yuan, of which 80% is used to satisfy the domestic market.
Insiders pointed out that with the continuing escalation of domestic products, especially consumer demand, an increasingly personalized and fashion, the current textile market competition has started heating up.
To increase product innovation, developed to adapt to consumer demand for personalized textile products, is a textile enterprise out of the competition pattern homogenization of an important way. At present, many textile enterprises in the marketing idea, marketing channels, marketing methods, an innovative attempt to make it in the differential development of the road Off the beaten track.
Not long ago, by the China Textile Industry Council for the Promotion of International Trade Branch of the China Home Textile Industry Association and Messe Frankfurt, Germany, co-hosted the fourteenth session of the China International Home Textiles and Accessories Fair in Shanghai's Pudong New International Expo Center, a grand curtain, Fu Anna , Vosges and some other marketing innovation-oriented enterprises, brought about by differences in the development of revelation.
Product highlights the differentiation
Statistics show that China's consumer price index in 2007, the annual average rose 4.8%, but the clothing goods and in 2006 actually decreased compared to 0.6%. Branch of Textile Industry CCPIT vice-president of China Textile Industry Association vice president Yang Zhaohua that the overall price index rose in the larger environment of textile and apparel prices fell, indicating textile and apparel products that structural problems, or to the amount of growth-oriented , from the qualitative, from innovation to consumers on different growth does not meet the new demands.
source: http://www.articlebase.com
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